NEW YORK (CNN/Money) – Former America Online Chairman Steve Case is investing $20 million in a producer and distributor of yoga and Pilates videos, according to a published report.
The Washington Post reports that Case is going into business with Jirka Rysavy, chief executive of Gaiam Inc., who the paper reports lives in a cabin in Colorado without indoor plumbing. The newspaper said the investment is the latest one by Case associated with a new-age lifestyle in the belief they are going mainstream.
Yoga and Pilates are now becoming seen in the public eye as “Healthy Lifestyle Living” with the support of the mighty dollar.