This blog post is inspired by a series of comments on Facebook regarding a controversial action by Kausthub Desikachar, my teacher’s son, who has announced that he has trademarked the term “Viniyoga”. He states, in part: “…to maintain its authenticity, the KHYF, as an international organization, has copyrighted the term Viniyoga in over thirty countries and will ensure that its use is authentic and legally regulated…”
Whatever emotional reaction I may have to this situation, here are two things I’m very clear about:
1. A quick search of the United States Patent and Trade Office database reveals that as of the present date, Kausthub Desikachar has no legal right to the exclusive use of the term “Viniyoga” in the U.S. In fact, Kausthub’s application was denied, and he has until April 4th of this year to appeal.
2. Aside from the legalities involved in the ownership of the word “Viniyoga,” the key issue is that there is a huge distinction between being connected to a teaching lineage and inheriting a family business. Kausthub apparently fails to see that difference, and is seeking to control both as if they were the same thing.
A teaching lineage is not held only by someone with a certain surname. All of Desikachar’s students, and their students, ARE the lineage. In fact, the very notion that a lineage can be “held” at all is false, and anyone who tries to control one betrays a fundamental lack of understanding of both teaching and lineage. The sharing of knowledge is not a zero-sum game – like sharing the only cookie in the world. If I have that singular cookie and share it with you, it would mean I have less cookie for myself, but the sharing of yoga teachings (and knowledge in general) operates from the opposite premise: what I’m actually sharing is the cookie recipe and, the more I do that, the more cookies there are in the world (and the more variations on the recipe).
Contrary to what his ill-informed actions suggest, Kausthub Desikachar did not create, nor could he inherit the “brand” Viniyoga. His father’s students were using that word to describe what they had learned from their teacher when Kausthub was in diapers. These elders are some of the senior people now being asked to “kiss the ring” in order to keep using the term “Viniyoga.”
Sadly, I am not at all surprised by Kausthub’s current behavior. It is completely consistent with many of his past actions. Perhaps he thinks he’s being a clever businessman, but the really smart move would have been to trademark his family name as “Desikachar Yoga.” There’s an established practice of name-branding yoga in his line of teachers (Iyengar Yoga, Jois Yoga) and that – at least – would honor Desikachar without pissing off generations of his father’s students.
The funniest part of Kausthub’s trademark grab is that it really makes me want to start using the word “Viniyoga” again; partly as an act of defiance towards him, but mostly as an ironic act of loyalty to the teacher who asked me to drop it in April of 2003 when he sent the following email:
When I introduced the concept of viniyoga in the late 70’s and early 80’s, I never imagined that it will replace the word “Yoga”.
I am extremely disappointed with the situation today, where this has become the case and caused so much distortion and confusion.
Hence I request you to either delete the word Viniyoga to represent my teacher’s teaching, or remove my father’s and my name from your communications. This is the least you can do for me, as a guru dakshina.
Please feel free to forward this to other students whose email addresses I don’t have.
With Best Wishes
It has been suggested that this request was a ploy to reserve the term as a legacy for his son, or that the email was actually authored by Kausthub, but when I first saw the message I believed my teacher was sincere when he lamented that Viniyoga’s “branding” had gone too far. I admired him for his stand, and I also realized I had never been deeply invested in the word anyway, so I had no trouble transitioning to using “Individualized, Breath-Centered Yoga” to describe what I teach.
Now, 15 years later Desikachar is gone and his son wants the word to himself. Well, f*ck you Kausthub – I teach Viniyoga. So, sue me.