EL SEGUNDO, Calif., Sept. 5 /PRNewswire/ — Active Interest Media, Inc. (AIM) has acquired Yoga Journal, AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III announced today. Says Andy Clurman, COO of AIM, “Yoga Journal will join our Healthy Living Group which includes Vegetarian Times, Better Nutrition, and Optimum Wellness magazines.”
In addition to its Healthy Living Group, the company publishes Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems and Black Belt magazines.
Says John Abbott, CEO of Yoga Journal, “… I am thrilled to join the AIM family, and look forward to a prosperous and bright future.” Abbott will remain at Yoga Journal as Executive Director.
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I am curious about your sense of what this purchase will mean, if anything, to the journal, and to Yoga.